A2 Media Studies
Lois Nash - 8314
Digipak
A 'Digipak' is a package for a special edition or limited edition CD or DVD, which includes a gatefold paperboard with the artist or film printed on the cover, a plastic tray to hold the CD or DVD and a paper booklet insert. The approximate dimensions of the front of a Digipak is 139.5x125.5mm, and is made of four panels which fold together to create the Digipak. The most typical orientation of the Digipak is usually landscape, as of the images and text used to catch the audience's attentions. The featured image on the front cover of the Digipak will be of the artist, if the Digipak is for a CD, which helps to portray to the audience of who the artist is. The front will also have the artist's name and the name of the single being released, which will usually be placed either along the top or bottom of the image. The text would be placed in these layouts as it is in line with the 'Line of Vision' which makes it easier for the audience to read the text. Imagery or graphics are usually used to draw the audience in, which is why the image takes up about 60% of the cover and the text taking up the remaining 40%.
Music Magazine Advert
A 'music magazine advert' is another form of advertisment for a product or subject, that has a similar concept to a poster or flyer, but is featured on a page of a magazine. The scale of a magazine advert is the same size of a magazine page, which is usually of an A4 (210x279mm) size. Again, the advertisment in the magazine has a text-graphic ration, with the text taking up 40% of the page and the graphics or image taking up the remaining 60%. As of this, the image or graphics can catch the attention of the reader of the magazine and encourage them to read the information of the advertisement. In the case of a magazine advert, the orientation of the advert is portrait as this is the orientation of the other pages in the magazine. It therefore makes it easier for the reader to read the information and understand what the advertisment is trying to portray. In addition, the magazine advert is again similar to the poser and flyer, by using the 'Line of Vision' to help encourage the reader of the magazine to read the text of the advertisement at the top and bottom of the page. Mainly on magazine advertisements, reviews or ratings are featured to help promote the subject or product even more, as this tells the audience of how successful it is. Also the name of the store in which an album by the artist can be bought would probably also be featured on the magazine advertisement.
Flyer
A 'flyer' is another form of advertisement for a product or subject, which is usually intended for a wider distribution and is usually handed out by hand in a public place or through mail. Flyers are simply a scaled down version of a poster, usually printed on sizes of A4 (210x279mm), A5 (148x210mm)or A6 (105x148mm) as it is much easier and cost efficient. Again, flyers usually include both text and graphics, with the graphics or image taking up around 60% of the flyer and the text taking up the remaining 40%, as the graphics or image usually attract the audience to read the flyer. Flyers can also be of both portrait and landscape orientation, but most flyers are portrait for the similar reasons why posters are usually portrait. Plus, the typical shape of a flyer is of a rectangle, which is the basic shape for a flyer or poster. Similar to the poster, the flyer also uses the 'Line of Vision' to catch the audience's attention by the text at the top and bottom of the flyer and the main graphic or image in the centre. This encourages the audience to read the information on the flyer. The flyer also usually features key dates, information or reviews when they are handed out to the public or mailed, as this provides the public with key information which helps to advertise the product or subject even more.
Poster
A 'poster' is a form of advertisement for a product or subject which is usually displayed on a printed A3 (297x420mm) or A2 (420x594mm) sheet. They are displayed on vertical surfaces such as walls or windows to attract attention of passers-by of the certain product or subject that is being advertised on the poster. Most posters usually include both text and graphics, with the graphics or image taking up around 60% of the entire poster, and text taking up around 40%. For this reason, the graphics or images are the key to catching the attention of an audience, and are usually full of bright, vivid colours to get the attention needed. Most posters are usually of a portrait orientation, but they can also be of a landscape orientation, to suit a specific image or location to display. The typical shape of a poster is rectangular as it is a simple geometric shape and it is easier to produce. In addition, posters have a way of catching an audience's attention, using the 'Line of Vision'. The 'Line of Vision' is a set pathway that a person's eyes naturally look at when reading a piece of text, or in this case a poster. The eyes firstly start at the top left corner, as we read from the top left. We then scan across the top of the page left to right, before moving our eyes diagonally down to the bottom left corner to continue reading from the left to the right. Posters deliberately have their text along the 'Line of Vision' as they are the most important part of the poster, and also helps to encourage the audience to read the poster, whilst the main image or graphics are usually displayed in the centre of the poster.
